Raw Innovation Pty Limited
| Raw Innovation is built around a tried and tested Innovation Process. We take you on the journey from Insight > Ideas > Implementation and ultimately come out the other end with a successful solution. Our Innovation Process Stage 1: Imperative Define and scope the challenge. Set out what success looks like. Stage 2: Immersion - Immerse yourself in the world of consumers, dig deep for clues Stage 3: Insights - Uncover the real ah-hah insights & opportunities to focus on Stage 4: Ideas - Generate ideas based on the insights Stage 5: Impact Judge, Test & Select the best ideas Stage 6: Implementation Make it happen This process requires a different level of thinking. The key is in Stage 3 - the Insight Process. This is where we turn data, clues & information from consumers or customers in to future opportunities based on gaps in the market or un-met needs. It means that the ideas that we generate are linked to a specific opportunity & hence more likely to succeed. We use this process for a number of challenges including new product development, line extensions, incremental & transformational innovation and even internal challenges that organisations face. There are a few things that we're big on: - Ensuring the core team is involved in immersion. We get the people who are generating and implementing the ideas to be involved upfront in getting first hand experience about what the consumer is thinking, feeling or doing. It's their job to help uncover where the real opportunities are. We believe it makes it easier to have ideas & make them happen if they've heard it from the customer's mouth. We teach people how to immerse themselves which means you might find yourself scouring peoples fridges, looking in handbags and uncovering real 'gold nuggets.' - Prototype Bounce & Build. We know that the faster you can build something and make it real for people, the quicker you can get feedback to pull it apart and make it better. There's no point heading down a path and investing copious amounts of money if it's not a winner. Find out what people love or hate early and be committed to making it better faster. So if you need to help spotting opportunities or coming up with the NEXT BIG THING...give us a call. Pressure Makes Diamonds We work best to deadline so put some boundaries on the project, set a clear ambition and unleash the beast. Some of the most successful innovation happens under pressure. Fosters did it so well with Pure Blonde. They had 90 days to come up with a new beer or someone was going to lose their job. Ph: 0411 170 117 |  RESULTS We've been working with particular client for 5 years now and in that time we've run numerous workshops understanding key insights and generating new ideas to increase market share. The Overall Challenge 1. Increase market share 2. Influence the customer behaviour 3. Increase the number of initiations (people that get started on this product/brand) What we did We ran 2-3 Insights and Ideation Workshops every year with a cross functional team focused on specific challenges. The workshops were run during the Brand Planning Process and stimulated a bunch of innovative ways to tackle every issue we faced along the way. The best ideas were then implemented. The RESULTS
Obviously the figures are highly confidential but you can start to see the impact we have had on the market share. Innovation Challenges we've worked on: Big Problems
New Product Development
Brand Innovation
Innovation Culture
To find out more: bianca@rawinnovation.com.au Ph: 0411 170 117 |
